']]}More and more the user has power in their consumption journey, both in terms of content and the interactions they make with brands.
That is why the concept in question has been so relevant in companies' strategies. From performance to visual design, web pages have to be structured to create a pleasant browsing experience, which will retain the user for longer.
In fact, a Toptal report provided data that 88% of visitors would not interact with a website again after a bad browsing experience.
That is, if your pages take a long time to load or pollute the screen with spam ads, you will be missing real opportunities to convert your users into business opportunities.
User experience is directly related to factors such as:
page interactivity
Information architecture
page loading speed
Web design
diversity of content manager resources
choosing a good hosting service
among many others
Segmentation
When we talk about segmentation im online marketing agentur nürnberg, we refer to one of the most important and efficient tools that are available to spread a message to a portion of the audience that has very specific characteristics.
The segmentation allows you to customize campaigns and provides an approach to impact those potential consumers that look like the brand.
